35+ Best Google Fonts for Blogging & How to Choose an Ideal One

I took the top 50 most popular blogs in the world and checked each one individually to see what fonts it was using. After putting the list together, I made the top ten of the most used fonts based on the number of blogs they were used on, either in the headline or within the text of the article. 1

The rest of the fonts that complete our list were used only once, but it’s fair that they deserve a mention in this post since they are fonts the most popular blogs in the world right now rely on.

Now that you’re familiar with the context of what led me to pick the fonts for this list, let’s jump to the list itself. But before that, here’s a sneak peek at the table featuring the most popular ten fonts:

Font# blogs that use itBlogsCharter6Elle, Cosmopolitan, Esquire, Harper’s Bazzar, Digital Spy, Men’s HealthRoboto5Seeking Alpha, Gizmodo, Sporting News, FanSided, LoudwireOpen Sans4Louder, Cointelegraph, E! News, Ars Technica,Inter4Entrepreneur, EssentiallySports, theScore.com, Far Out Magazine,Montserrat4talkSPORT, HipHopDX, Digital Spy, FanSidedHelvetica3Billboard, NME, TechCrunchGeorgia3RollingStone, Gizmodo, MashableTiempos3Business Insider, Harvard Business Review, PitchforkArial2Page Six, Small Business TrendsPoppins2HotNewHipHop, 90min

🔥 Best fonts for blogging (by Google Fonts and other sources)

The individual fonts that came up in my research, one by one:

1. Charter

Charter takes the first spot because it’s the most used across the top blogs we have analyzed. This font is not part of the Google family, but you’ll see it on many blogs worldwide, regardless of the niche.

2. Roboto

Roboto is by far the most downloaded and installed Google Font, as showed by the stats. The reason for that is because it has a geometric, yet friendly, design to it. It creates a natural, smooth reading environment and provides the professionalism that most writing needs.

3. Open Sans

Open Sans focuses on neutrality and friendliness, allowing for its use in almost any format, from print media to internet publications. In fact, Open Sans is Google’s second most downloaded font.

4. Inter

While it might not be in Google’s top ten fonts, Inter made it to our top five and seems to be a good fit for blogging.

5. Montserrat

Another popular Google font that’s also preferred by renowned blogs worldwide.

6. Helvetica

Helvetica is one of the best known typefaces in the world and the fact that it’s on this list is not a surprise. Its original name was Neue Haas Grotesk, which I found to be used in some blog headlines, particularly under this name.

7. Georgia

Georgia is a serif font that was originally designed for Microsoft but which later on has extended to the World Wide Web and, implicitly, came to be used on some of the most visited blogs at this moment.

8. Tiempos

Tiempos is a typeface that comes with a modern touch and it’s perfect for magazines or blogs that need a fancier look rather than classic.

9. Arial

Arial is a sans-serif font that brings some neutrality with it. This neutral, regular design makes it a safe choice for almost any kind of blog. It’s one of Windows’ default typefaces.

10. Poppins

One of people’s favorites from the Google library, Poppins has a distinct design due to the wide spacing between the characters.

More blogging fonts for your inspiration

That was the top ten of the most frequent fonts on popular blogs. But, since I went through 50 blogs in total, it would be a shame not to mention the other fonts that I found on these sites. So, if you’re not yet convinced to use any of the fonts I featured so far, check out this list:

How to add fonts to WordPress

No matter if you pick a Google font or another one that doesn’t belong to the Google Fonts family, you can import fonts to your WordPress website in just a few steps.

Go to Appearance -> Editor in your WordPress dashboard. Here, click on Styles in the left sidebar, then Edit Styles (the pencil icon).

Next, you’ll see the WordPress block editor. Click on Typography in the right sidebar of the editor. Next to Fonts, there’s an icon that says “Manage fonts”, so click on it, too.

In the popup that appears, you can choose from two options to import fonts from external sources (other than the ones your WordPress theme provides).

The first option is to upload any font from your computer. Each font that we featured in this post can be easily downloaded to your device, just make sure to extract the files individually from the archives.

If you want to install a Google font, WordPress comes with a specific option to access the Google library directly from the editor. So, click on Install Fonts, search for the font you need, pick your favorite variant, and click Install.

Once you installed a font (either from Google or other libraries), you will see it listed in the sidebar of the block editor, together with the other fonts that come with your theme. I installed Roboto, Poppins, and Charter and here they are:

Which are the best blogging fonts for you? 🤓

This experiment has for sure been fun for me! If you’re looking for a quality font for your own blog, I actually encourage you to test out multiple different options from this list, then narrow it down to 3-5 and then to your final pairing of two fonts, or even just a single one.

You’ll find that some fonts are ideal for paragraphs, while others work well for ads, headings, or mobile devices.

If you need some help picking fonts that go well together, check out our guide to choosing fonts that pair well. We also have a post on how to improve your blog typography.

If you have any further questions about these best fonts for blogging and content creation, let us know in the comments.

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References:

When it comes to the blog research, I used the Detailed.com data, which has the ranking updated every 24 hours. ↩︎